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Syfy Ups its Genre Game

SYFY CHANNEL


From http://www.underconsideration.com – “With SYFY shifting their focus to a round the clock spotlight on all things genre, the convergence of strategy and design became the center of the network’s POV,…


From www.underconsideration.com – “With SYFY shifting their focus to a round the clock spotlight on all things genre, the convergence of strategy and design became the center of the network’s POV,” Loyalkaspar Executive Creative Director Daniel Dörnemann explains. “It was a ‘personality-first’ approach, editorializing through voice and messaging and also giving the brand a clear visual voice. We created a simple, consistent system that incorporates extreme flexibility to let the message take center stage and drive decisions.”
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